Communication & Graphic Designer · Accra, Ghana

Fromfirstsketchtofinishedshelf.

I build vivid identities, packaging systems and visual stories — with equal parts imagination and production-ready precision.

01 Selected Works

Made to be noticed.

Three projects, each taken from first sketch to production-ready artwork — packaging systems, regulated pharma and campaign design.

01 /
Three Bigoo juice cartons — apple, strawberry and orange — standing on a warm neutral set.

PACKAGING & STRUCTURAL DESIGN 2024

Bigoo Beverages

Bigoo is a Ghanaian carbonated fruit drink that needed a carton line able to hold its own in a crowded chill cabinet — bright, appetising, and unmistakably one family across every flavour.

I kept one architecture across the range — logo lockup, splash photography, a colour-blocked side panel — and let each flavour swap only its fruit cue and hue. I drew the dielines production-ready, with full nutrition panels, regulatory marks and barcodes, not just as a visual mock.

  • Apple, grape, orange & strawberry carton artwork
  • Print-ready dielines with regulatory copy
  • 3D lifestyle mockups for pitch decks
IllustratorPhotoshopDimension
02 /
Two Promol suppository cartons and an open blister pack photographed from above on paper.

PHARMACEUTICAL PACKAGING & INFORMATION DESIGN 2024

Promol

Promol is a paracetamol rectal suppository for fever and pain. The packaging has to communicate the right dose for the right age in a moment of stress — and satisfy pharmaceutical labelling rules while it does.

I segmented the range by age band with a connected-dots motif, giving each band its own colour key and carrying it from carton face to flap to blister foil. I built die-cut templates that keep folding, gluing and the leaflet well within regulation.

  • Age-banded carton artwork: 3, 6, 12 years and adult
  • Die-cut templates with dosage and storage copy
  • Blister-pack foil artwork and product renders
IllustratorInDesignPhotoshop
03 /
Almarai 'Your Liquid Fruit' advert — a juice bottle built from layered fruit and a splash of juice.

CAMPAIGN KEY ART & BRAND DESIGN 2022 – 2024

Advertising & Brand Design

Live promotional work for Ghanaian businesses — a logo for Donsaanye & Peers, flyers for Gusteau and Tim's — alongside speculative campaign key art for Nivea, Nescafé, Nintendo, IKEA, Almarai and Perwoll.

Each piece is built around a single clear idea and a controlled type-and-image system — heavy compositing and retouching in Photoshop, with layout and logotype work in Illustrator and InDesign.

  • Logo design & 3D brand mockups
  • Client flyers & promotional artwork
  • Speculative campaign key art across six global brands
PhotoshopIllustratorInDesign

03 Art & Craft

A feel for form.

Live sketching, graphite and charcoal portraiture, and a bird welded from scrap metal — the hand skills the screen work is built on.

Time-lapse of Michael building a digital portrait from loose scribbled lines.
Sketch playback

Think in materials. Build in systems. Test in context.

04 The Designer

Design that is felt before it is explained.

I'm a Communication Design graduate of KNUST (2020–2024) with a practice rooted in packaging, branding, print production, photography and visual storytelling. As Graphic & Media Assistant at the KNUST University Library, I bring the same care for legibility and craft to every visual problem.

“I make visual systems that are vivid enough to remember and clear enough to use.”

Download résumé
✛✛✛✛A black-and-white portrait of me, hand resting against my face.
MICHAEL APPIAH-KUBI / ACCRA, GHANA / COMM. DESIGN

05 Experience

In the making.

Graphic & Media Assistant

KNUST University Library · Kumasi

01

Graphic Design Intern

University Printing Press, KNUST · Kumasi

02

Studio Assistant & Photography Intern

Word Media Studio · Ashaiman

03

06 Working Method

Turn possibility into proof.

01Empathize

Read the context and the people in it.

02Define

Name the real visual problem.

03Ideate

Find the central idea worth building.

04Prototype

Make it tangible — dieline, mockup, proof.

05Test

Check it in context, then refine.

07 Know-how

Tools don’t make the thinking.

Certified

Circular Product Design Frameworks and CertificationSiemens · Coursera Packaging Design for the Circular EconomySiemens · Coursera

DESIGN

PhotoshopIllustratorInDesignFigmaAdobe XD

MOVING IMAGE

Premiere ProFinal Cut ProAfter Effects

IMAGE MAKING

LightroomCapture OneCamera RawLive pencil sketching

PRACTICE

BrandingPrint productionVisual storytellingCircular packaging

08 Contact

Let’s make the next good thing.

Have a product, a brand or a visual story that needs a stronger point of view? Tell me about it — I’m ready to talk.